Foothold Solutions exists to give local business owners the same growth levers Fortune-500 marketers use, minus the jargon, six-figure retainers, and year-long projects. We translate enterprise-grade analytics, automation, and go-to-market strategy into plain-English step that a three-location gym or a single-chair clinic can adopt by next quarter.

What we believe

Clarity first. Dashboards should answer today’s question in one glance, not bury you in tabs.

Tools you already own. We build on the POS, CRM, or Google Workspace you pay for today, adding AI where it saves real hours.

Partnership over paperwork. Templates and scorecards are only valuable when a human coach stays to refine them.

Who’s behind it

Kris Anderson, Founder & Principal Consultant

With more than 15 years in B2B tech and agency leadership leading marketing at billion-dollar companies, Kris has generated millions in pipeline across five continents. Today, he channels that know-how back to his Sierra-foothill roots, helping main-street owners feel confident - not threatened - by the AI era.

“Secure the foothold first; the summit comes next.”